Song of the Day

Incendiary, “The Product Is You,” from Thousand Mile Stare (Closed Casket Activities, 2017)

"What’s it going to take to fucking change if these habits are ingrained," barks Incendiary vocalist Brendan Garone in the very first line of "The Product Is You," and for the next 2-plus minutes, he continues the brutal wake-up call. 

Lifted from Incendiary's forthcoming Thousand Mile Stare album, "The Product Is You" is a rally cry for someone who has had enough of being a mere line item in the eyes of the government. The music supporting Garone's grievances is a clinic in metallic hardcore. The mid-tempo chorus is a monster, with a depressive guitar riff riding over a crashing cymbal and Garone screaming, "'Cause we’re just a zero on the page!" Drummer Dan Lomeli's metronome-like precision holds everything down perfectly.

If the rest of their new album is as good as "The Product Is You" is, Thousand Mile Stare is going to be a real treat.

Thousand Mile Stare will hit stores on May 5th. Pre-orders for the vinyl and digital versions of the album are available now directly from Closed Casket Activites.

*Incendiary photo on homepage by Sophia Juliette.

Tagged: hardcore, incendiary